In recent years, there have been changes in sales promotion items distributed by businesses and other organizations for PR and sales promotion purposes.
These products are also referred to as novelty items or SP goods.
Up to the present, the large-scale distribution of low-priced goods featuring company names and designs has been the norm.
For example, items such as ballpoint pens, labels, and transparent folders, are distributed indiscriminately on the street and at large expos.
However, since there are so many of these types of sales promotion items out there, people on the receiving side are fed up because of how “cheap” they are.
It has finally become next to impossible to attract the attention of consumers merely by providing them with an inexpensive ballpoint pen.
Therefore, in recent years there has been a growing trend of distributing expensive looking goods only to promising customers.
This does not mean that low-priced items which are mass produced in Foreign countries where production costs are low have disappeared. However, companies in Japan that provide sales promotion items with custom printing must provide a wide variety of product options available in small quantities.
There is still a constant demand for sales promotion items to be provided at low cost even when ordering small quantities.
It is difficult to use the excuse that screen making for low volume orders is fairly expensive.
Also, since there are many types of sales promotion items, there is also a variety of materials on which names/designs are printed.
Among these are materials which cannot be printed on using a printer designed for thick items and materials that require troublesome pretreatment.
Although screen printing can be used for various materials, conventional, emulsion screen making requires a dark room and a large amount of equipment. This results in very high costs and long delivery times when using an outside printing business.
Therefore, we would like to recommend our GOCCOPRO Series Digital Screen Maker.
The GOCCOPRO Series uses a completely dry screen making method without chemicals, including emulsions, or water.
Without using a dark room or water, it will feel like you are using a printer when making screens.
In addition, it costs approximately 900 yen (*) to make one screen.
Featuring a compact body capable of low cost, fast screen making, the GOCCOPRO 100 is very good for general purpose use. As for the screen master, the system uses the RISO Digital Screen Master, which is compatible with both water-based ink and solvent ink (**). This can be used to print on a wide variety of materials from cloth items such as T-shirts and tote bags to items for which solvent ink printing and glass etching are used.
In addition to ink based printing, a strong point of the system is its ability to create screens used for electro-chemical etch marking on metal using electrolytic processing.
The system increases your processing choices without having to acquire a laser cutter or metal engraving machine.
We recommend our high-end model, the QS200, to users that need to perform multi screen printing and large-size printing.
Many novelty items are small in size, and the smaller the novelty items, the greater the need for precise multi-color printing.
Since the QS200 provides very precise screen positioning, it provides accurate alignment for multi screen printing.
The maximum screen size it can produce is A2 wide (420 x 620 mm) which means that it can respond to most wearable print item needs, from T-shirt to jacket printing.
Since screen making using the system is fast and inexpensive, it is easy to use it for test production purposes.
With these points in mind, it can be said that the GOCCOPRO series can serve as a strong ally in the creation of future sales promotion products.
* When using a GOCCOPRO 100 and 200 mesh master with a screen length of 420 mm, and Frame 1 (590 mm)
** Be sure to perform a suitability test before use